digital marketing

1 day ago

How cookie deprecation will further disadvantage diverse publishers

While data privacy is a commendable goal, it’s worth considering the outsized impact of cookie loss on minority-owned and -focused outlets.

1 day ago

The Economist targets younger audience with OOH campaign

Campaign includes new tagline 'Independent journalism for independent thinking'.

Feb 21, 2024

What’s possible with generative AI? Introducing Byte-Sized: AI for Marketers

Campaign US kicks off a new video series exploring the implications of generative AI for creatives, strategists and data analysts in advertising and marketing.

Feb 1, 2024

Differentiate or die: Have advertising agencies lost their distinctiveness?

It's been argued that in the past, clients had a clearer idea of what different agencies brought to the table. But amid consolidation, mergers, and the pressure to be a one-stop shop for all in the digital era, can agencies ever get back to becoming more distinct again?

Jan 9, 2024

Why digging deeper into humanity is the next big step forward for digital marketing

It’s easy to lose sight of real people and cultural context when examining data. If your brand campaigns are oblivious to what’s happening around them then they will not perform as well.

Jan 4, 2024

When the cookie crumbles: How are marketers gearing up for a cookieless era?

SOUNDING BOARD: Experts explore the strategies digital marketers are employing to survive and thrive in the aftermath of the demise of third-party cookies