While data privacy is a commendable goal, it’s worth considering the outsized impact of cookie loss on minority-owned and -focused outlets.
Campaign includes new tagline 'Independent journalism for independent thinking'.
Campaign US kicks off a new video series exploring the implications of generative AI for creatives, strategists and data analysts in advertising and marketing.
It's been argued that in the past, clients had a clearer idea of what different agencies brought to the table. But amid consolidation, mergers, and the pressure to be a one-stop shop for all in the digital era, can agencies ever get back to becoming more distinct again?
It’s easy to lose sight of real people and cultural context when examining data. If your brand campaigns are oblivious to what’s happening around them then they will not perform as well.
SOUNDING BOARD: Experts explore the strategies digital marketers are employing to survive and thrive in the aftermath of the demise of third-party cookies
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