Analysis Advertising Creativity
Vinita Bhatia
Jan 16, 2025

Social media fatigue? Agencies must spark conversations, not noise

Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience dialogue, blending creativity with insights.

To thrive in the fast-evolving digital landscape, brands and agencies must treat social media as a two-way street.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

3 Southeast’s Asia’s top 50 brands 2025

Did the strategic planner just kill the advertising agency?

4 Did the strategic planner just kill the advertising agency?

Mars to switch $1.7 billion media account out of WPP

5 Mars to switch $1.7 billion media account out of WPP

APAC Power List 2025: The region's most powerful brand leaders

6 APAC Power List 2025: The region's most powerful brand leaders

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

7 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

8 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

PR Awards Asia-Pacific 2025: Winners announced

9 PR Awards Asia-Pacific 2025: Winners announced

Mindshare, EssenceMediacom China chiefs exit

10 Mindshare, EssenceMediacom China chiefs exit

Related Articles

Reddit: The social-media dark horse gaining momentum with advertisers
Jun 9, 2025
Matthew Keegan

Reddit: The social-media dark horse gaining ...

Ogilvy unifies social media offering in 16 APAC markets
May 20, 2025
Nikita Mishra

Ogilvy unifies social media offering in 16 APAC markets

Are marketers spending less on social media?
Jan 13, 2025
Matthew Keegan

Are marketers spending less on social media?

Adland has the power to influence social media but who can tame it?
The Knowledge
Feb 27, 2025
Jessica Heygate

Adland has the power to influence social media but ...

Just Published

Cannes Lions entries rise 'reflecting strong global participation'
10 hours ago
Will Green

Cannes Lions entries rise 'reflecting strong global ...

Entries from Latin America are up by 16%.

Campaign Cannes Global Podcast Episode 1: Lions and Campaign House preview
11 hours ago
Campaign Staff

Campaign Cannes Global Podcast Episode 1: Lions and ...

Our editors from the UK, US, Canada and APAC give their tips ahead of Cannes Lions 2025.

Lindsey Evans: 'See uncertainty as opportunity'
11 hours ago
Lindsey Evans

Lindsey Evans: 'See uncertainty as opportunity'

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Special Australia's Lindsey Evans.

Agency Report Card 2024: Ogilvy
The Information
2 days ago
Staff Reporters

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.