Juul, Snapchat, Boeing and Sears are just a few making the group's dishonor roll.
Far too often, loyalty is a tactic to drive relationships instead of being the foundation of the relationship itself."
Only 13% of CMOs in a CMO Council study said they were realising the revenue potential of existing consumers.
At the end of the marketing value chain today stands an 'increasingly pissed off' customer, and it's up to CMOs to learn where 'the line of "no"' is, according to CMO Council's Liz Miller.
ASIA-PACIFIC - According to new research from the CMO Council, marketers are finding it hard to build a business case for digital marketing, and only 7 per cent see data as a clear competitive advantage.
Infographics from CMO Council capture the sentiments of marketers regarding digital marketing in 2015. Please see the related-article link at the bottom of the page for more on this research.
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