The total value of the top 50 brands in China increased by 15% in 2018.
Far too often, loyalty is a tactic to drive relationships instead of being the foundation of the relationship itself."
Mark Zuckerberg attempts to put advertisers' minds at ease by stressing his platform has dramatically enhanced its brand safety measures.
'We are accepting this painful situation in the short-term, to be better prepared for the future,' says CEO and Chairman Arthur Sadoun.
"Gone are the days when the idea is to get all the data one can get their hands on."
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