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Chinese brands face headwinds amid global growth ambitions
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17 hours ago

Chinese brands face headwinds amid global growth ...

The total value of the top 50 brands in China increased by 15% in 2018.

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Brands don't understand value of customer loyalty: Study
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1 day ago

Brands don't understand value of customer loyalty: ...

Far too often, loyalty is a tactic to drive relationships instead of being the foundation of the relationship itself."

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Facebook security budget 'greater than whole revenue at 2012 IPO'
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Oct 18, 2019

Facebook security budget 'greater than whole ...

Mark Zuckerberg attempts to put advertisers' minds at ease by stressing his platform has dramatically enhanced its brand safety measures.

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Publicis Q3 revenue falls 2.7% in shock decline amid 'painful' conditions
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Oct 11, 2019

Publicis Q3 revenue falls 2.7% in shock decline ...

'We are accepting this painful situation in the short-term, to be better prepared for the future,' says CEO and Chairman Arthur Sadoun.

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Advertisers are drowning in data, Kantar study says
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Sep 16, 2019

Advertisers are drowning in data, Kantar study says

"Gone are the days when the idea is to get all the data one can get their hands on."

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