Michael Heusner
Apr 9, 2020

AKQA launches global radio station to improve morale during lockdown

The global broadcast will likely carry on post-COVID-19.

AKQA launches global radio station to improve morale during lockdown

AKQA has created a global radio station to connect its employees around the world while working from home.

The project, reminiscent of WWII global radio broadcasts, is intended to maintain morale in what has become an international struggle.

The concept behind WFH FM (Work From Home radio station) was thought up by AKQA studio concierge Jessica Day with support and encouragement from creative director Adam Grant. The station is meant to promote community and creative innovation during a time of social distancing.

Day and Grant also serve as station managers, ensuring a round-the-clock program of music and talkback.

"From playing music to hearing your colleague’s voices and laughter, I couldn’t contain my excitement on getting it started," Day said.

"The Melbourne studio is a very social environment, so it seemed imperative to do something meaningful that would allow that social activity to continue – something that everyone could access and feel included in," Grant told Campaign US.

Today, the station is streaming 24 hours a day with content including talk back segments, interviews, special guests, and DJ’s from Melbourne, Sydney, London, Berlin, and San Francisco. The show kicks off with Barnaby Matthews, the studio's in-house barista and  singer/songwriter of "Mornings With Barnz," at 8 a.m. AEST.

Nearly 300 team members tune in each day on the web or via mobile browsers from all over the world.

In fact, the station is so loved that it will likely exist once the coronavirus pandemic calms down. The station can be tuned in by anyone at wfhfm.live.

 

Tags

Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.