Atifa Silk Rick Boost
Apr 16, 2018

What Sorrell wanted for WPP

Just weeks before resigning as WPP chief, Martin Sorrell talked with Campaign Asia-Pacific about his vision for the holding company he built.

Just weeks before resigning as WPP chief, Martin Sorrell talked with Campaign Asia-Pacific about his vision for the holding company he built.

I don't know if we're at a tipping point or not, but we're at a point where the need for speedy adjustment and change is really important.

Just weeks before his hasty departure WPP CEO Sir Martin Sorrell told Campaign Asia-Pacific brand director Atifa Silk where he wanted his holding company to go in the next two years.  His answer, which included a further simplification of the verticals and more 'horizontality', indicate...

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