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Apr 9, 2018

Sorrell: Long & short-term pressures create "an almost perfect storm"

Shortly before facing his own hurricane, Sorrell sat down with Campaign Asia-Pacific.

Shortly before facing his own hurricane, Sorrell sat down with Campaign Asia-Pacific.

Conditions are different to what they were a couple of years ago.

These words, from WPP CEO Sir Martin Sorrell in an interview with Campaign Asia-Pacific a mere fortnight ago, now sound oddly prophetic. Though Sorrell was referring to WPP's overall outlook for the rest of the year in the face of rapid digital changes, his words could easily be taken as an apt description of his own position within the company...

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