martin sorrell

Jun 5, 2024

Martin Sorrell: Tech platforms are encroaching on clients of large agencies

AI is changing relationships between tech platforms and clients, according to S4 founder.

May 17, 2024

WPP is ‘significantly stronger company’ than when Sorrell left, chairman says

Company has lost crown as most valuable agency group since 2018.

Apr 9, 2024

Martin Sorrell says ID5 can be the “winning formula” to a cookie-less future

The S4S Ventures co-founder is the latest to invest in ID5, alongside information and insights company TransUnion UK.

Mar 15, 2024

‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.

Nov 27, 2023

Veteran Matthew Godfrey returns to advertising with MediaMonks

In an exclusive chat with Campaign, former Y&R and Publicis CEO Matthew Godfrey explains how generative AI and MediaMonks' digital-first approach lured him back to the ad world.

Oct 11, 2023

Top investor David Herro on WPP vs Publicis and why he's keeping faith in agencies

WPP has been 'moving the ball forward,' despite 'extremely disappointing' share price, top US fund manager says in an interview with Campaign.