Jul 26, 2022

Can Sri Lanka get its mojo back?

Easter bombings, the Covid pandemic, followed by widespread protests over the Government, have left the country in turmoil. Campaign India speaks with experts to understand the situation in the advertising and marketing industries...

Jan 22, 2020

Indonesian and Thai consumers most chatty about brands online: Nielsen

They are leading the way moving interactions from offline conversations to social media interactions and brand endorsements

Apr 16, 2018

What Sorrell wanted for WPP

Just weeks before resigning as WPP chief, Martin Sorrell talked with Campaign Asia-Pacific about his vision for the holding company he built.

Apr 9, 2018

Sorrell: Long & short-term pressures create "an almost perfect storm"

Shortly before facing his own hurricane, Sorrell sat down with Campaign Asia-Pacific.

Nov 20, 2014

Creative crosstalk: Five questions for three Greater China ECDs

Campaign Asia-Pacific asks a trio of ECDs from Cheil Hong Kong and OgilvyOne Shanghai some off-the-wall questions, leading to insights into their markets,the importance of achieving cultural relevance and the ingredients of virality.

Sep 15, 2013

Getting people to make time for your brands: Contagious

SPIKES ASIA 2013 - In an era where time is short and everything's a distraction, when a website that's just a quarter of a second slow can lose you a customer, brands have to work harder than ever to earn the customer's time, said Will Sansom, a consultant from Contagious Insider, the dedicated consultancy arm of Contagious Communications in his morning talk at Spikes Asia.