They are leading the way moving interactions from offline conversations to social media interactions and brand endorsements
Just weeks before resigning as WPP chief, Martin Sorrell talked with Campaign Asia-Pacific about his vision for the holding company he built.
Shortly before facing his own hurricane, Sorrell sat down with Campaign Asia-Pacific.
Campaign Asia-Pacific asks a trio of ECDs from Cheil Hong Kong and OgilvyOne Shanghai some off-the-wall questions, leading to insights into their markets,the importance of achieving cultural relevance and the ingredients of virality.
SPIKES ASIA 2013 - In an era where time is short and everything's a distraction, when a website that's just a quarter of a second slow can lose you a customer, brands have to work harder than ever to earn the customer's time, said Will Sansom, a consultant from Contagious Insider, the dedicated consultancy arm of Contagious Communications in his morning talk at Spikes Asia.
SINGAPORE - This year's Spikes Asia Festival of Creativity will include a new content stream, TechTalk, presented by innovative tech companies from across Asia-Pacific.
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