Easter bombings, the Covid pandemic, followed by widespread protests over the Government, have left the country in turmoil. Campaign India speaks with experts to understand the situation in the advertising and marketing industries...
They are leading the way moving interactions from offline conversations to social media interactions and brand endorsements
Just weeks before resigning as WPP chief, Martin Sorrell talked with Campaign Asia-Pacific about his vision for the holding company he built.
Shortly before facing his own hurricane, Sorrell sat down with Campaign Asia-Pacific.
Campaign Asia-Pacific asks a trio of ECDs from Cheil Hong Kong and OgilvyOne Shanghai some off-the-wall questions, leading to insights into their markets,the importance of achieving cultural relevance and the ingredients of virality.
SPIKES ASIA 2013 - In an era where time is short and everything's a distraction, when a website that's just a quarter of a second slow can lose you a customer, brands have to work harder than ever to earn the customer's time, said Will Sansom, a consultant from Contagious Insider, the dedicated consultancy arm of Contagious Communications in his morning talk at Spikes Asia.
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