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Are event budgets shrinking?
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Dec 5, 2018

Are event budgets shrinking?

What goes up but never comes down? Venue costs and overheads that are eating into event budgets, apparently.

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Watch: Curating brand experiences in the Wanghong era
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Nov 29, 2018

Watch: Curating brand experiences in the Wanghong era

Sally Lu, managing director of Uniplan, Shanghai and Guangzhou, detailed the appeal of web celebrities or wanghong in China.

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Please Help Me Market My SME: Episode One
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Nov 23, 2018

Please Help Me Market My SME: Episode One

A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.

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Video: The significance of Singles Day 2018 for Alibaba
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Nov 12, 2018

Video: The significance of Singles Day 2018 for Alibaba

Why China's carnival of consumption may be at a turning point

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Gender equality is not a fad: Kate Roydhouse
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Oct 23, 2018

Gender equality is not a fad: Kate Roydhouse

The fight is far from over in adland, argues the MD and executive producer of Curious Films.

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Esports’ market-ready platforms offer new arena
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Oct 12, 2018

Esports’ market-ready platforms offer new arena

A brief glance at the current state of play reveals the folly of holding out on esports.

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