Industry experts at CEI's Event360 last month shared ways to get the best value out of their allocations. Hear what they have to say on maximising (shrinking) budgets.
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From policy enforcement to misinformation, a study conducted by IPG Mediabrands agency Reprise highlights the progress (or lack thereof) social-media platforms are making on brand safety.
Young Chinese are becoming the main target for healthcare products and brands need fun ways to communicate.
A TVC for Haier Leader by Serviceplan China presents a new product with a very specific use case.