Video: The significance of Singles Day 2018 for Alibaba

Why China's carnival of consumption may be at a turning point

Alibaba has done it again - smashing GMV records while spreading 11.11 sales further and wider globally. But with the backdrop of souring US relations and Jack Ma preparing to take a step back, how is this annual event set to change in future?  

Campaign China's Jenny Chan filed this video report from the Shanghai Expo Centre where Alibaba set up a live countdown and reporting hub.

 

Source:
Campaign China

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