Video: The significance of Singles Day 2018 for Alibaba

Why China's carnival of consumption may be at a turning point

Why China's carnival of consumption may be at a turning point

Alibaba has done it again - smashing GMV records while spreading 11.11 sales further and wider globally. But with the backdrop of souring US relations and Jack Ma preparing to take a step back, how is this annual event set to change in future  

Campaign China's Jenny Chan filed this video report from the Shanghai Expo Centre where Alibaba set up an live countdown and reporting hub.

 

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