Why China's carnival of consumption may be at a turning point
Alibaba has done it again - smashing GMV records while spreading 11.11 sales further and wider globally. But with the backdrop of souring US relations and Jack Ma preparing to take a step back, how is this annual event set to change in future?
Campaign China's Jenny Chan filed this video report from the Shanghai Expo Centre where Alibaba set up a live countdown and reporting hub.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.
An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both sides without drowning them in irrelevant details, says Darren Woolley.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
EXCLUSIVE: Ryutaro Seki, formerly with Google, and Naho Manabe, a 20-year Hakuhodo veteran, join Publicis Groupe Japan as the agency strengthens its creative bench.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
