Matthew Miller Rick Boost
Nov 23, 2018

Please Help Me Market My SME: Episode One

A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.

At Campaign Asia-Pacific, we tend to focus a lot on the world's biggest brands. In an effort to provide more focus on the concerns of small- and medium-sized companies, we hit upon the idea of playing matchmaker for a young business in need of marketing advice and an agency willing to give some. The result is 'Please Help Me Market My SME', a premium video series. 

In this premiere episode, we connected FinFabrik, a 2016 startup based in Hong Kong, with Publicis Communications agency Leo Burnett Hong Kong. While FinFabrik's product—investment software it provides to financial-services firms to in turn serve their customers—might seem a bit hard to grasp, the counsel Leo Burnett ends up providing will be valuable for many SMEs.

If you are an SME in need of marketing/advertising advice, or an agency willing to take part in a future episode, please get in touch

In addition to FinFabrik and Leo Burnett for their time and commitment, Campaign would like to thank co-working space Campfire (the home base for FinFabrik) for assistance in arranging the match and serving as one of our locations.     


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