Brands have an opportunity to create more meaningful connections with Chinese consumers who identify with the tenacity and perseverance of local entrepreneurs.
A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.
It’s about having easy, ‘lightweight’ video for direct-response advertisers, many of which are SMEs, says May Seow of Facebook’s APAC Creative Shop.
An expanded APAC HQ aims to employ 250 staff by 2021.
Despite challenging market situations and competition from big brands, small businesses that succeed fall back on the mantra of "fail and try again".
HONG KONG - The launch of Fuji Xerox's 'SMBiz-Perfect Match' campaign is aimed at helping local small and medium businesses (SMBs) consolidate their position while expanding market share in economically uncertain times.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins