sme

Aug 5, 2020

China’s everyday heroes: How small businesses are leading the way

Brands have an opportunity to create more meaningful connections with Chinese consumers who identify with the tenacity and perseverance of local entrepreneurs.

Nov 23, 2018

Please Help Me Market My SME: Episode One

A young company in need of branding advice. An agency willing to give it. Campaign Asia-Pacific proudly debuts a new reality-style video series. In episode one, Leo Burnett helps HK-based FinFabrik focus on its purpose.

Oct 24, 2018

Getting Asian SMEs on board with Facebook video ads

It’s about having easy, ‘lightweight’ video for direct-response advertisers, many of which are SMEs, says May Seow of Facebook’s APAC Creative Shop.

Aug 29, 2018

HubSpot to hire 100 more in Singapore

An expanded APAC HQ aims to employ 250 staff by 2021.

Jul 10, 2018

Never too far to fall: how SMEs and startups thrive after failure

Despite challenging market situations and competition from big brands, small businesses that succeed fall back on the mantra of "fail and try again".

Nov 9, 2012

Fuji Xerox to spend HK$500,000 to help SMBs compete

HONG KONG - The launch of Fuji Xerox's 'SMBiz-Perfect Match' campaign is aimed at helping local small and medium businesses (SMBs) consolidate their position while expanding market share in economically uncertain times.