Marketing and sales software firm HubSpot says it wants to create 100 new jobs in Singapore as part of its rapid Asia-Pacific expansion plan. As part of its commitment, HubSpot created a new managing director role for APAC, hiring Shahid Nizami earlier this month to lead the expanding Singapore business.
HubSpot has now opened a new office space at its Mapletree Anson headquarters to house the new recruits, who span a variety of roles across the business, including sales, marketing, services and support.
The Boston-based company has been scaling quickly in the region after first entering APAC in Sydney in 2014. Two years later it opened its regional headquarters in Singapore with plans to employ 150 people in the Lion City by the end of this year. A company spokesperson told Campaign it is on track to meet that target. Now, an additional 100 jobs will be brought in over the next three years. The company also has an office in Tokyo.
HubSpot, which attracted much attention last year when founder Brian Halligan bought the legendary ‘Wolf’ guitar of the late Grateful Dead frontman Jerry Garcia for nearly $2 million, is in the process of shifting from a pure marketing software company to a services platform. It caters to small businesses to help them with marketing, sales and customer-service strategies.
Nizami says Asia is the right place for HubSpot to expand given that so much its growth is fueled by small enterprises. “There is a huge opportunity for us to help millions of SMBs,” he said in a release. “The team in APAC has achieved so much in the past three years, and yet we are still only scratching the surface. I’m incredibly excited about the growth that is yet to come”.
In order to compliment HubSpot’s ‘unique culture’ and attract talent, the new digs will include a fitness space, meditation room and a ‘culture room’ with a built-in fireplace.