Rahul Sachitanand
Jan 22, 2020

Indonesian and Thai consumers most chatty about brands online: Nielsen

They are leading the way moving interactions from offline conversations to social media interactions and brand endorsements

Indonesian and Thai consumers most chatty about brands online: Nielsen

In an effort to better understand and reach consumers, brands need to closely listen to their shifting tastes and preferences. A new report from Nielsen suggests that people in Indonesia and Thailand may be leading the move from offline chatter to online social media interactions with brands. 

Overall, men and millenials prefer to tap (digital life) compared to talk (real life) about brands 

Although sharing experience is still key in both digital and real life, more consumers go to social media sites mainly as an observer to seek information and read. While the conversations in real life is more engaging where they actively share their experience, exclusive sales/offers and recommend great products.

 
The top segments for for both tap and talk conversations are electronics, restaurants and F&B products but comparatively more comment/post about hotels and airline likely due to the abundance of travel websites. While more consumers talk about everyday categories like grocery stores offline.
 
 
Despite growing use of social media, trust levels vary across countries. The more prominent differences are where majority of Chinese and Thais use digital media but more Chinese trust TV and print, while Thais trust TV. On the contrary, less than 2 in 5 Germans use digital but more of them trust digital compare to other media.
 
 
 
Word of mouth continues to be a strong driver of decision-making 
 

This article is filed under...
Top of the Charts: Highlights of recent and relevant research

 

Source:
Campaign Asia

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