In an effort to better understand and reach consumers, brands need to closely listen to their shifting tastes and preferences. A new report from Nielsen suggests that people in Indonesia and Thailand may be leading the move from offline chatter to online social media interactions with brands.
Overall, men and millenials prefer to tap (digital life) compared to talk (real life) about brands
Although sharing experience is still key in both digital and real life, more consumers go to social media sites mainly as an observer to seek information and read. While the conversations in real life is more engaging where they actively share their experience, exclusive sales/offers and recommend great products.
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