Jan 22, 2020

Indonesian and Thai consumers most chatty about brands online: Nielsen

They are leading the way moving interactions from offline conversations to social media interactions and brand endorsements

Oct 9, 2018

Suiting the messenger

With mobile messaging apps only getting bigger, advertisers should begin testing now, before facing a highly saturated channel.

Sep 8, 2016

How Korean Snapchat clone Snow has thrived in China

The app, which has 20 million downloads in China, has a sense of humour that's suited to Asian sensibilities. Sam Gaskin of Flamingo Shanghai explains.

Jul 14, 2016

If a bot hasn't chatted you up yet, one will soon was a jerk, but future chatbots could make decent helpers and serve brands' needs as well.

Apr 9, 2014

WeChat still lags Weibo for brand recall, not a good marketing tool—yet

SHANGHAI - While WeChat has gained exposure for its fast penetration in China and beyond, it is still yet to be truly entrenched as a dominant digital marketing tool, according to studies from marketing consultancy R3 and research advisory firm Forrester.

Aug 30, 2010

Google launches Gmail phone calling system to rival Skype

GLOBAL – Google has announced it has added a new Gmail feature that lets users call people on their phones from a Gmail account. US and Canada are free with Asia-Pacific calls costing on average US$0.02 per minute.