They are leading the way moving interactions from offline conversations to social media interactions and brand endorsements
With mobile messaging apps only getting bigger, advertisers should begin testing now, before facing a highly saturated channel.
The app, which has 20 million downloads in China, has a sense of humour that's suited to Asian sensibilities. Sam Gaskin of Flamingo Shanghai explains.
Tay.ai was a jerk, but future chatbots could make decent helpers and serve brands' needs as well.
SHANGHAI - While WeChat has gained exposure for its fast penetration in China and beyond, it is still yet to be truly entrenched as a dominant digital marketing tool, according to studies from marketing consultancy R3 and research advisory firm Forrester.
GLOBAL – Google has announced it has added a new Gmail feature that lets users call people on their phones from a Gmail account. US and Canada are free with Asia-Pacific calls costing on average US$0.02 per minute.
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