Increasingly, brands are looking for more intimate and agile ways to reach their audiences. A recent piece of work conducted by Flamingo’s digital team explored how customer service is becoming more personal thanks to social media. Another, more scalable approach, is the use of chatbots.
Chatbots are programs that use artificial intelligence AI to mimic human conversationsthink of Apple’s Siri or Microsoft’s Cortana. What’s special about these bots is that they can be taught...
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