Once a handy tool to automate customer service, they're now increasingly being tasked to do data collection and lead generation.
The landmark venue, with help from The Works and On Message, has introduced a chatbot based on a popular seal.
CASE STUDY: Despite risks, Clarins and Isobar devised a chatbot-based system that quintupled new customers.
The gap between human expectations of chatbots and their actual capabilities means this field has a lot of development still to come.
With brands finding new private avenues for communication, it’s time to reevaluate the potential of IM platforms.
Demystifying the chatbot hype.
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