Faaez Samadi
Feb 27, 2018

How a chatbot enticed new customers to Clarins Taiwan

CASE STUDY: Despite risks, Clarins and Isobar devised a chatbot-based system that quintupled new customers.

CASE STUDY: Despite risks, Clarins and Isobar devised a chatbot-based system that quintupled new customers.

Background and aim

For the strategic launch of its Double Serum, beauty and skincare brand Clarins wanted a differentiated digital marketing plan. More importantly, Clarins was keen to employ a unique approach to communicate its core product technology story, focusing on “skin cells’ listening and speaking powers”.

Isobar Taiwan proposed an innovative idea a chatbot. Mainly understood as a CRM tool in Taiwan, chatbots were also not cheap and customer...

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