Suchetana Mukhopadhyay
Oct 22, 2019

The evolution of chatbots in marketing

Once a handy tool to automate customer service, they're now increasingly being tasked to do data collection and lead generation.

Remember Clippy, that mournful-eyed animated paper clip that would pop up at the corner of your computer every time you opened a Microsoft Office programme through the 1990s Though Microsoft retired it for good in 2007 after much criticism that the Office Assistant was causing more annoyance than assistance, it is in fact one of the earliest chatbots etched in public memory, one with far more universal reach than its predecessors, Eliza 1966 and ALICE 1995, prototype...

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