Cultural Radar
'Cultural Radar' is an ongoing series that explores a range of important cultural currents in Asia, all of them important for effective brand-building.
Young Chinese increasingly ask, 'Why get married, or even bother dating?'
Marketers hoping to build engagement among young people in China need to be aware of a seismic shift in their attitude toward engagements, according to a strategist from Yuzu Kyodai.
Cultural influences: China’s regions reverse the flow
As trends increasingly originate in ‘lower tier’ cities, Beijing and Shanghai's realities must cease to be the default definition of China, according to the co-MD of cultural consultancy Yuzu Kyodai.
The fandoms marketers need to know about
Mixing empathy with entertainment is key to driving purpose and social engagement in the post-Covid era as these groups show us, says the head of an Asian-based cultural marketing firm.
People and brands latch onto peer-to-peer gifting
As social distancing has disrupted normal interactions, many have turned to gifting physical goods to compensate. Here's a look at three kinds of gifting occasions and the brands that are finding a place in the process.
Explorers under lockdown
If millennials can no longer use experiences as a way to play the role of the explorer, then what will they do instead?
Convenience stores: From corner store to cornerstone
Convenience stores are taking on new roles through innovation and experimentation in space management and retail strategy, which translates to emerging opportunities for FMCG and F&B brands.
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