Cultural Radar

Cultural Radar

'Cultural Radar' is an ongoing series that explores a range of important cultural currents in Asia, all of them important for effective brand-building.

Oct 13, 2020

Cultural influences: China’s regions reverse the flow

As trends increasingly originate in ‘lower tier’ cities, Beijing and Shanghai's realities must cease to be the default definition of China, according to the co-MD of cultural consultancy Yuzu Kyodai.

Aug 18, 2020

The fandoms marketers need to know about

Mixing empathy with entertainment is key to driving purpose and social engagement in the post-Covid era as these groups show us, says the head of an Asian-based cultural marketing firm.

Jul 14, 2020

People and brands latch onto peer-to-peer gifting

As social distancing has disrupted normal interactions, many have turned to gifting physical goods to compensate. Here's a look at three kinds of gifting occasions and the brands that are finding a place in the process.

Jul 3, 2020

Explorers under lockdown

If millennials can no longer use experiences as a way to play the role of the explorer, then what will they do instead?

Jun 3, 2020

Convenience stores: From corner store to cornerstone

Convenience stores are taking on new roles through innovation and experimentation in space management and retail strategy, which translates to emerging opportunities for FMCG and F&B brands.

May 15, 2020

Down the COVID hole: Inspired by Alice In Wonderland

What can a famous book from 1865 tell us about our COVID-ravaged world today? A whole lot, according to a social anthropologist and semiotician.