CULTURAL RADAR: Compromise and caution today no longer guarantee wealth and happiness tomorrow so for many young consumers, enjoying today feels like the strategically wise thing to do.
How brands can come out stronger.
The home hub and how it fits in with our work lives is undergoing a shift that reflects changing attitudes. We take a look at how brands are responding to this in recent ad campaigns.
Masculinity needs an urgent update.
Commitment to a social purpose is becoming key to business success. Do companies need a high-level executive dedicated to shepherding the effort?
More people are expressing intense love for all things green—sometimes even by speaking directly to plants in an erotic way.
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