New venture Inner Chapter wants to "upend the workings of China's marketing-insights industry".
How beauty brands are adopting quantification technologies to drive personalisation, tailored shopping experiences and coaching.
An influential minority now lives in shared accommodations.
Athletic pursuit is no longer solely the province of men, as Japanese women more openly embrace the physical benefits, camaraderie and individual expression exercise can provide.
From 'Stranger Things' to Nintendo's NES Classic Edition to binge-watching 'Friends', people are taking comfort in the familiar. But is such recycling a safe marketing strategy?
An evolving receptiveness to emotions and real-life stories is an opportunity for brands in the Philippines.
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