May 16, 2018

Former Flamingo Shanghai heads start a new 'Chapter'

New venture Inner Chapter wants to "upend the workings of China's marketing-insights industry".

May 18, 2017

The quantified self provides the perfect partner for beauty

How beauty brands are adopting quantification technologies to drive personalisation, tailored shopping experiences and coaching.

Apr 27, 2017

Once infamous shut-ins, Japanese youth are finally sharing quarters

An influential minority now lives in shared accommodations.

Apr 6, 2017

Japanese women adopt ‘intense devil’ fitness training

Athletic pursuit is no longer solely the province of men, as Japanese women more openly embrace the physical benefits, camaraderie and individual expression exercise can provide.

Mar 30, 2017

Nostalgia’s comfort is shaping contemporary culture

From 'Stranger Things' to Nintendo's NES Classic Edition to binge-watching 'Friends', people are taking comfort in the familiar. But is such recycling a safe marketing strategy?

Mar 23, 2017

Open-hearted consumers characterise Philippines

An evolving receptiveness to emotions and real-life stories is an opportunity for brands in the Philippines.