Alexandra Hanlon
May 18, 2017

The quantified self provides the perfect partner for beauty

How beauty brands are adopting quantification technologies to drive personalisation, tailored shopping experiences and coaching.

Slow metaboliser of caffeine. Low risk of developing Alzheimer’s. Heightened sensitivity to bitter flavours. 38 percent of DNA originates in West Africa.

I avidly scan through my results, heart pounding, stomach twisted, scouting for signs of bad news. Phew, nothing seems glaringly catastrophic. But there’s too much data to digest in one go.

That’s the experience of receiving results from 23andme, the direct-to-consumer genome test service that provides...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
From Javanese princesses to Rihanna: The rise of the strong dark woman
Premium
6 hours ago

From Javanese princesses to Rihanna: The rise of ...

Though white skin has been seen as a beauty 'ideal' for 50 years, Indonesia's fashion and beauty industries are now employing more ‘indigenous' models, and darker-skinned celebrities are genuine beauty symbols.

Premium
Singapore Airlines selects Insider for AI-led personalisation
Premium
6 hours ago

Singapore Airlines selects Insider for AI-led ...

Partnership aimed at driving conversions through better customer experience.

Premium
Move and win roundup: Week of August 26, 2019
Premium
6 hours ago

Move and win roundup: Week of August 26, 2019

Lion & Lion, Affinity and more to come in our weekly collection of people moves and account news.

Premium
BlueFocus invests in Legacy, aiming for bigger global presence
Premium
6 hours ago

BlueFocus invests in Legacy, aiming for bigger ...

US-based Legacy Acquisition will be renamed Blue Impact and led by BFICG’s international business team, with Brett Marchand as CEO.