beauty

Nov 21, 2022

As beauty brands shutter stores in China, can the metaverse offer a second chance?

Affordable beauty labels in particular have faced numerous challenges in the market, from pandemic-induced disruptions to the rise of domestic competitors.

Sep 27, 2022

'Legacy brands must constantly innovate to stay ahead': L’Oréal marketer

The 112-year-old French beauty giant has bounced back to pre-pandemic level sales while the SAPMENA region will be the key 'growth engine' for its future, according to its consumer products division general manager.

Aug 25, 2022

Kate Moss launches beauty and wellness brand Cosmoss

The move invites comparisons to Gwyneth Paltrow venture Goop.

Jul 8, 2022

Brand Health Check: Why Perfect Diary is hanging in the balance

The iconic C-beauty brand is currently suffering from a domestic sales drop, financial losses, and stock-plummets. But it's attempting to tap into global markets by buying high-end brands and building ecommerce power overseas.

Jun 22, 2022

Dennis Perez gets expanded remit at Unilever Southeast Asia

Perez is appointed as the head of digital marketing, media and commerce for Unilever's beauty and wellbeing business in Southeast Asia.

May 5, 2022

What Chinese beauty brands need when going global: smart data tools and desirability

SHANGHAI ZHAN PODCAST: Lisa Shiqi Yu, CEO of brand incubator, Genlab and Elijah Whaley, VP of Marketing at Gainfluence, see Chinese beauty brands needing to combine sophisticated data tools with brand purpose if they want to expand outside of China.