beauty

Apr 8, 2021

PHD China wins Shanghai Jahwa media planning

New mandate shifts entire portfolio of beauty and wellness brands from MediaCom and Spark Foundry following multi-agency pitch.

Apr 6, 2021

Is K-beauty’s reign coming to a close?

Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be.

Apr 1, 2021

La Mer transports visitors into ethereal underwater experience

INSPIRATION STATION: An interactive exhibition for the Estée Lauder skincare brand combines technology and art to transport visitors into a kelp forest.

Jan 28, 2021

Innovation and speed keep Shiseido afloat

The brand’s regional director of digital marketing speaks to us about the brand's dramatic digital adaptation during Covid, as well as its expanding use of retail tech.

Jan 27, 2021

No7 wants to help women get back to work in its first US campaign

The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the workforce.

Dec 17, 2020

Confined consumers make beauty brands rethink their marketing plans

With consumers stuck at home most of the year—or wandering out warily masked—cosmetics labels have seen their product assortments upended and have faced fresh challenges reaching buyers.