beauty

May 5, 2022

What Chinese beauty brands need when going global: smart data tools and desirability

SHANGHAI ZHAN PODCAST: Lisa Shiqi Yu, CEO of brand incubator, Genlab and Elijah Whaley, VP of Marketing at Gainfluence, see Chinese beauty brands needing to combine sophisticated data tools with brand purpose if they want to expand outside of China.

Sep 29, 2021

Why SK-II’s storytelling still resonates with Chinese consumers

In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China

Apr 8, 2021

PHD China wins Shanghai Jahwa media planning

New mandate shifts entire portfolio of beauty and wellness brands from MediaCom and Spark Foundry following multi-agency pitch.

Apr 6, 2021

Is K-beauty’s reign coming to a close?

Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be.

Apr 1, 2021

La Mer transports visitors into ethereal underwater experience

INSPIRATION STATION: An interactive exhibition for the Estée Lauder skincare brand combines technology and art to transport visitors into a kelp forest.

Jan 28, 2021

Innovation and speed keep Shiseido afloat

The brand’s regional director of digital marketing speaks to us about the brand's dramatic digital adaptation during Covid, as well as its expanding use of retail tech.