New mandate shifts entire portfolio of beauty and wellness brands from MediaCom and Spark Foundry following multi-agency pitch.
Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be.
INSPIRATION STATION: An interactive exhibition for the Estée Lauder skincare brand combines technology and art to transport visitors into a kelp forest.
The brand’s regional director of digital marketing speaks to us about the brand's dramatic digital adaptation during Covid, as well as its expanding use of retail tech.
The global beauty brand’s new spot, ‘Unstoppable Together,’ captures the crisis of women leaving the workforce.
With consumers stuck at home most of the year—or wandering out warily masked—cosmetics labels have seen their product assortments upended and have faced fresh challenges reaching buyers.
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