cultural radar

Mar 24, 2021

One way Japanese young people are exactly like their parents

The need for formalised interaction with clear 'safety rails' persists among digital natives, and it behooves brands to understand it, according to the co-CEO of Yuzu Kyodai Japan.

Feb 8, 2021

Young Chinese increasingly ask, 'Why get married, or even bother dating?'

Marketers hoping to build engagement among young people in China need to be aware of a seismic shift in their attitude toward engagements, according to a strategist from Yuzu Kyodai.

Oct 13, 2020

Cultural influences: China’s regions reverse the flow

As trends increasingly originate in ‘lower tier’ cities, Beijing and Shanghai's realities must cease to be the default definition of China, according to the co-MD of cultural consultancy Yuzu Kyodai.

Aug 18, 2020

The fandoms marketers need to know about

Mixing empathy with entertainment is key to driving purpose and social engagement in the post-Covid era as these groups show us, says the head of an Asian-based cultural marketing firm.

Jul 14, 2020

People and brands latch onto peer-to-peer gifting

As social distancing has disrupted normal interactions, many have turned to gifting physical goods to compensate. Here's a look at three kinds of gifting occasions and the brands that are finding a place in the process.

Jul 3, 2020

Explorers under lockdown

If millennials can no longer use experiences as a way to play the role of the explorer, then what will they do instead?