Marketers hoping to build engagement among young people in China need to be aware of a seismic shift in their attitude toward engagements, according to a strategist from Yuzu Kyodai.
As trends increasingly originate in ‘lower tier’ cities, Beijing and Shanghai's realities must cease to be the default definition of China, according to the co-MD of cultural consultancy Yuzu Kyodai.
Mixing empathy with entertainment is key to driving purpose and social engagement in the post-Covid era as these groups show us, says the head of an Asian-based cultural marketing firm.
As social distancing has disrupted normal interactions, many have turned to gifting physical goods to compensate. Here's a look at three kinds of gifting occasions and the brands that are finding a place in the process.
If millennials can no longer use experiences as a way to play the role of the explorer, then what will they do instead?
Convenience stores are taking on new roles through innovation and experimentation in space management and retail strategy, which translates to emerging opportunities for FMCG and F&B brands.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins