As Indonesia moves its capitol to place focus on the nation's eastern region, brands too must recognise that Indonesia is a mosaic of distinct cultures.
More people with the means to do so want to opt out of the traditional rat race to pursue more meaningful lifestyles. How can brands meet them there?
Unpacking conflict and tensions across consumers’ multiple identities can help brands capture both first-mover advantage and long-term loyalty.
Marketers must consider the limitless potential of avatars and how it aids community-building online, according to Mike Ong from Bigo Technology.
Indians born between 1997 and 2010 differ both from the western conception of Gen Z consumers and from each other, depending on where and how they live.
Are men the default humans? Of course not, but too many products and services are designed as if they are. Changing that is not only the right thing to do but a massive commercial opportunity. Here's three simple steps for brands that want to do better.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins