cultural radar
One way Japanese young people are exactly like their parents
The need for formalised interaction with clear 'safety rails' persists among digital natives, and it behooves brands to understand it, according to the co-CEO of Yuzu Kyodai Japan.
Young Chinese increasingly ask, 'Why get married, or even bother dating?'
Marketers hoping to build engagement among young people in China need to be aware of a seismic shift in their attitude toward engagements, according to a strategist from Yuzu Kyodai.
Cultural influences: China’s regions reverse the flow
As trends increasingly originate in ‘lower tier’ cities, Beijing and Shanghai's realities must cease to be the default definition of China, according to the co-MD of cultural consultancy Yuzu Kyodai.
The fandoms marketers need to know about
Mixing empathy with entertainment is key to driving purpose and social engagement in the post-Covid era as these groups show us, says the head of an Asian-based cultural marketing firm.
People and brands latch onto peer-to-peer gifting
As social distancing has disrupted normal interactions, many have turned to gifting physical goods to compensate. Here's a look at three kinds of gifting occasions and the brands that are finding a place in the process.
Explorers under lockdown
If millennials can no longer use experiences as a way to play the role of the explorer, then what will they do instead?
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