Jenny Chan 陳詠欣
May 16, 2018

Former Flamingo Shanghai heads start a new 'Chapter'

New venture Inner Chapter wants to "upend the workings of China's marketing-insights industry".

The Inner Chapter team, with Julien Lapka (front row, left) and Alex Wilson (back row, second from left).

The former co-CEOs of Flamingo Shanghai, which Omnicom shut down in 2017, have launched a new cultural insight and brand-strategy consultancy.

Inner Chapter, led by Julien Lapka and Alex Wilson, has been in a self-described soft-launch phase for several months. The founders describe the company as an ideas-forward studio.

Early commissioned projects include brand creation, incubation and design for a startup, scenario planning for a mobility company, audience and...

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