Sam Gaskin

May 4, 2017

China’s one-child policy and the demographic ...

As China enters unexplored demographic territory, some entrenched cultural ideas will surely have to go.

Sep 8, 2016

How Korean Snapchat clone Snow has thrived in China

The app, which has 20 million downloads in China, has a sense of humour that's suited to Asian sensibilities. Sam Gaskin of Flamingo Shanghai explains.

Jul 21, 2016

Is your brand ready for Echo and DingDong?

A growing portion of search queries go through voice-activated home devices, which means brands should start optimising for voice search, writes Flamingo's Sam Gaskin.

Jun 16, 2016

Papi Jiang: A cautionary tale

The rise and fall of China's Jiang Yilei, known to her 12 million Weibo followers as Papi Jiang, has a lesson for brands.

May 19, 2016

The cultural insight behind SK-II's viral 'leftover ...

When state rhetoric makes large groups of people feel like outcasts, brands have an opportunity, writes Flamingo's Sam Gaskin.

Mar 24, 2016

Marie Kondo’s brand of animism sparks genocide for ...

Sam Gaskin of Flamingo Shanghai explores the brand implications of 'Tidying up' author Marie Kondo, who has won adherents for her philosophy of reduced clutter.