As China enters unexplored demographic territory, some entrenched cultural ideas will surely have to go.
The app, which has 20 million downloads in China, has a sense of humour that's suited to Asian sensibilities. Sam Gaskin of Flamingo Shanghai explains.
A growing portion of search queries go through voice-activated home devices, which means brands should start optimising for voice search, writes Flamingo's Sam Gaskin.
The rise and fall of China's Jiang Yilei, known to her 12 million Weibo followers as Papi Jiang, has a lesson for brands.
When state rhetoric makes large groups of people feel like outcasts, brands have an opportunity, writes Flamingo's Sam Gaskin.
Sam Gaskin of Flamingo Shanghai explores the brand implications of 'Tidying up' author Marie Kondo, who has won adherents for her philosophy of reduced clutter.
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