Sam Gaskin
Sep 8, 2016

How Korean Snapchat clone Snow has thrived in China

The app, which has 20 million downloads in China, has a sense of humour that's suited to Asian sensibilities. Sam Gaskin of Flamingo Shanghai explains.

Snow is tremendous fun. The Snapchat knockoff features hundreds of animated stickersmasks and distortions that map onto users’ faces with facial-recognition softwarethat allow people to be a whole host of different selves, sharing photos and videos directly with friends. And yet in some respects the app, which has an estimated 20 million downloads in China, shouldn’t even exist here.

Snow launched in Korea in September last year, extending to most...

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