When it comes to rising ad formats and ad channels there is no pinpointing where the tide will turn, although we do know that smartphone users around the world are spending more time on messenger appsso this trend indicates an opportunity for mobile advertisers. According to Statista, 2.01 billion mobile phone users globally, accessed over-the-top messaging apps to communicate in 2018, a number that is projected to grow to 2.48 billion users in 2021.
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