Although it is playing catchup to WeChat, Facebook's introduction of bots on its Messenger app is significant for brands operating in mobile-first APAC markets. Forrester provides some recommendations.
Instead of chasing after new technology, CMOs need to be better at using it, writes Forrester's Clement Teo.
What exactly is a digital command centre? Do you need one, and if so, how should you go about building it? Clement Teo of Forrester Research provides some guidance.
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