In today’s digital world, where customers are highly empowered by information readily available on their digital devices at anytime and anywhere, they can choose to engage with brands at their own convenience at any point within the customer lifecycle. To respond with relevance in real time, marketers must transform batch-oriented and channel-focused campaign-management teams into nimble teams that contribute to the shift toward providing the right digital customer experiences to suit their customers' needs and expectationsespecially in...
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