Clement Teo
Nov 2, 2015

The digital command center comes of age

What exactly is a digital command centre? Do you need one, and if so, how should you go about building it? Clement Teo of Forrester Research provides some guidance.

Clement Teo

In today’s digital world, where customers are highly empowered by information readily available on their digital devices at anytime and anywhere, they can choose to engage with brands at their own convenience at any point within the customer lifecycle. To respond with relevance in real time, marketers must transform batch-oriented and channel-focused campaign-management teams into nimble teams that contribute to the shift toward providing the right digital customer experiences to suit their customers' needs and expectationsespecially in...

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