social media

Jul 15, 2024

Social-first: Unpacking marketing’s most confusing yet rewarding opportunity

Ogilvy APAC's VP and head of content Jeremy Webb discusses the complexities of social-first marketing, the importance of campaign integration, and strategies for success.

Jul 8, 2024

Why more brands are embracing podcasts in China

From Louis Vuitton to Nike and Lancôme, brands in China are tapping into the power of sound to cut through the clutter and build more in-depth and meaningful connections with consumers.

May 27, 2024

Why brands should tap social communities for conversion

UM Philippines' Jesca Bantayan explains how brands can use the power of fandoms as an engagement tool to connect with their consumers.

May 24, 2024

Why the creator economy could take over the advertising industry

There is a distinct possibility the creator economy may be out to eat agencies’ lunch.

May 21, 2024

Melissa Selcher departs LinkedIn after eight years

Selcher was chief marketing and communications officer at the platform.