social media
Hootsuite acquires social listening platform Talkwalker
The deal will combine Hootsuite’s publishing and analytics with Talkwalker’s consumer intelligence.
Over 70% of brands are investing in influencer marketing in India, says new EY report
The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.
Over 70% of brands are investing in influencer marketing in India: EY
The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.
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X hires former Publicis exec as brand safety lead
The company announced two senior hires in its safety team on the back of significant advertisers halting ad spending due to a lack of brand safety.
Kate Middleton’s cancer diagnosis is another reminder for social media managers to think before posting
Brands joked this week about “spotting” Kate, who hadn’t been seen in public for months.
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The politics behind the US TikTok ban is not what you think
Ian Whittaker's monthly take is an analysis of the bipartisan politics behind the TikTok ban before the US presidential election and the potential impact on its competitors and relevant stakeholders.
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