social media

7 hours ago

What does a social media platform for seniors look like?

A new social media network aimed at seniors called Club is a 'no-judgement platform' that allows its target audience to connect and create a sense of purpose.

2 days ago

Curiously colourful creatures conquer new HP campaign

The MediaMonks social-first campaign utilises the talents of Aussie artist Mulga, known for his vibrant illustrations.

2 days ago

Finding a way forward with first-party data

An alternative tracker-less future can mean new opportunities for brands including an avenue into machine learning, says Moloco’s Morden Chen.

2 days ago

Inside Pinterest’s Mental Health Awareness campaign

The campaign comes amid heightened scrutiny of the mental health effects of social media.

May 9, 2022

Inauthentic influencers: is honesty the best policy?

Last month, Ogilvy announced it would no longer work with influencers who distort or retouch their bodies or faces for ads. While it's a bold move for an agency to take such a stance, it’s unlikely to totally eradicate the issue of inauthentic influencing.

Apr 26, 2022

Twitter agrees to sell to Elon Musk, who promises string of changes

Musk has already proposed several changes to the social media platform — such as relaxing content moderation — which could have major implications for advertisers.