social media
Uninformed consent, addiction among persistent child safety issues for brands, platforms
CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.
Top tips for social-media marketing
Key principles for effective use of social media, plus specific advice for LinkedIn, YouTube and WeChat, from Archetype's senior digital consultant.
Twitter: Performance is our ‘number one’ focus in 2021
The social media platform is doubling down on direct response advertisers.
Making the most of measurement on Clubhouse
Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.
How luxury took over memes
Louis Vuitton’s inflatables spurred countless DIY recreations on Chinese social media.
Clubhouse hires Maya Watson as head of global marketing
Watson joins Clubhouse from Netflix, where she served as director of social media and editorial and publishing.
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