social media

3 days ago

WeChat dominates China's social media: All B2B brands invest

TOP OF THE CHARTS: A new study by Kawo unveils the uses of social media and its role in the B2B marketing landscape for multinational corporations in China.

4 days ago

YSL Beauty deletes all Instagram content in social media stunt

The blackout will end tomorrow by announcing a new look.

Feb 8, 2024

Twitter co-founder's Bluesky Social goes public: What are the benefits and risks for brands?

Intended to be a rival platform to X (formerly Twitter), the Jack Dorsey-funded app is now open to the public, but brands still seem to be taking a wait-and-see approach.

Feb 4, 2024

Is there an acceptable human cost of doing business?

We might not be able to fix the internet but we can do more to help online advertising – can’t we?

Feb 2, 2024

Global social media users surpass 5 billion, SEA most active

TOP OF THE CHARTS: A new report by We Are Social finds the global total of social media users has increased by 266 million over the past year—with Southeast Asians among the most likely to visit social media in order to learn about brands and see their content.

Jan 22, 2024

'Pseudoscientific marketing' or a bold innovation in quantum science? Guerlain's new luxury skincare offering sparks controversy

SOUNDING BOARD: Luxury skincare brand Guerlain has come under fire for its bold claims that its new $740 cream boasts the innovations of quantum science. Whilst some online have revelled it as a marvel, others are labelling it a misguided marketing attempt. Campaign asks experts to weigh in on the debate.