SOUNDING BOARD: As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.
With cancel culture being a fiery topic at the moment, brands should understand the shortcomings of the discourse, as well as the potential for hypocrisy that goes along with it.
The latest edition of We Are Social's expansive report provides some key cues on the evolution of both technology and social media for adland.
Wendy Cheng, aka Xiaxue, stands by her stance in a defensive blogpost, and one brand has already pulled a partnership with her.
With people facing hardships in their lives, there's little desire for having perfection rubbed in our noses on social media.
WW is latest brand to suspend Facebook advertising. But is it time for media agencies to be more vocal?
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