social media
TikTok names Rema Vasan head of North America and global gaming business marketing
Vasan has been with TikTok since May 2022.
Social-first: Unpacking marketing’s most confusing yet rewarding opportunity
Ogilvy APAC's VP and head of content Jeremy Webb discusses the complexities of social-first marketing, the importance of campaign integration, and strategies for success.
Why more brands are embracing podcasts in China
From Louis Vuitton to Nike and Lancôme, brands in China are tapping into the power of sound to cut through the clutter and build more in-depth and meaningful connections with consumers.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Why brands should tap social communities for conversion
UM Philippines' Jesca Bantayan explains how brands can use the power of fandoms as an engagement tool to connect with their consumers.
Why the creator economy could take over the advertising industry
There is a distinct possibility the creator economy may be out to eat agencies’ lunch.
Melissa Selcher departs LinkedIn after eight years
Selcher was chief marketing and communications officer at the platform.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
