social media
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What does a social media platform for seniors look like?
A new social media network aimed at seniors called Club is a 'no-judgement platform' that allows its target audience to connect and create a sense of purpose.
Curiously colourful creatures conquer new HP campaign
The MediaMonks social-first campaign utilises the talents of Aussie artist Mulga, known for his vibrant illustrations.
Finding a way forward with first-party data
An alternative tracker-less future can mean new opportunities for brands including an avenue into machine learning, says Moloco’s Morden Chen.
Inside Pinterest’s Mental Health Awareness campaign
The campaign comes amid heightened scrutiny of the mental health effects of social media.
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Inauthentic influencers: is honesty the best policy?
Last month, Ogilvy announced it would no longer work with influencers who distort or retouch their bodies or faces for ads. While it's a bold move for an agency to take such a stance, it’s unlikely to totally eradicate the issue of inauthentic influencing.
Twitter agrees to sell to Elon Musk, who promises string of changes
Musk has already proposed several changes to the social media platform — such as relaxing content moderation — which could have major implications for advertisers.
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