social media
Should brands rethink their TikTok strategy?
SOUNDING BOARD: As uncertainty and confusion dominate headlines about TikTok’s future, we ask industry experts if this could mean a shift in strategy for brands.
When will we stop obsessing about cancelling ‘cancel culture’?
With cancel culture being a fiery topic at the moment, brands should understand the shortcomings of the discourse, as well as the potential for hypocrisy that goes along with it.
Nine points for marketers to ponder from Digital 2020
The latest edition of We Are Social's expansive report provides some key cues on the evolution of both technology and social media for adland.
Singapore’s top influencer investigated for racist tweets, use of N-word
Wendy Cheng, aka Xiaxue, stands by her stance in a defensive blogpost, and one brand has already pulled a partnership with her.
Realism is drowning out perfection on social media
With people facing hardships in their lives, there's little desire for having perfection rubbed in our noses on social media.
Facebook held last-minute boycott meeting with media agency 'frenemies'
WW is latest brand to suspend Facebook advertising. But is it time for media agencies to be more vocal?
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