social media

1 day ago

Uninformed consent, addiction among persistent child safety issues for brands, platforms

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.

Apr 21, 2021

Top tips for social-media marketing

Key principles for effective use of social media, plus specific advice for LinkedIn, YouTube and WeChat, from Archetype's senior digital consultant.

Apr 8, 2021

Twitter: Performance is our ‘number one’ focus in 2021

The social media platform is doubling down on direct response advertisers.

Apr 6, 2021

Making the most of measurement on Clubhouse

Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.

Apr 4, 2021

How luxury took over memes

Louis Vuitton’s inflatables spurred countless DIY recreations on Chinese social media.

Mar 16, 2021

Clubhouse hires Maya Watson as head of global marketing

Watson joins Clubhouse from Netflix, where she served as director of social media and editorial and publishing.