CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.
Key principles for effective use of social media, plus specific advice for LinkedIn, YouTube and WeChat, from Archetype's senior digital consultant.
The social media platform is doubling down on direct response advertisers.
Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.
Louis Vuitton’s inflatables spurred countless DIY recreations on Chinese social media.
Watson joins Clubhouse from Netflix, where she served as director of social media and editorial and publishing.
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