wpp

2 days ago

Sharlene Wu replaces Jeff Kwek as CEO of Grey China

Former Proximity China CEO replaces Jeff Kwek, whose stint lasted only 18 months, due to family reasons, Campaign understands.

Feb 25, 2021

WPP, Publicis and Unilever back industry-wide plan to get to zero carbon by 2030

In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.

Feb 22, 2021

Mark Read's WPP growth plan includes greater focus on Asia and agency integration

In a wide-ranging interview at Spikes Asia X Campaign, the WPP boss discusses the future structure of the network, the challenge of losing talent to tech platforms, and of course, is quizzed about Sir Martin Sorrell.

Feb 16, 2021

VMLY&R selects Isobar's Thomas Tearle as AUNZ CEO

Incumbent Jon Bird to become chairman in continuing top-level reshuffle across WPP's agencies.

Feb 10, 2021

Inside MediaCom’s muddled 2020

AGENCY REPORT CARD: For WPP’s media agency, 2020 was a year of contrasts. Even as the agency launched a series of new business innovations and did admirably on the people front, business was sluggish, and it struggled for traction.

Feb 9, 2021

Agency Report Card 2020: Grey

Grey is starting to make better use of its APAC staff and resources, helping the agency keep employees and stay profitable, but we’re missing clarity on how its merger with AKQA may help.