wpp
Global agency groups H1 2024 report card: WPP and Dentsu trail rivals despite ‘sequential improvement
Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks.
Maurice Lévy on his Publicis legacy: Handing power to Arthur Sadoun ‘worked beautifully’
The emeritus chairman talks about his “passion” for Publicis over more than 50 years, his leadership tips, and how the French company is set to overtake WPP as the world's biggest agency group—on every financial measure.
EssenceMediacom X brand is axed and CEO departs in UK shake-up
UK agency to be absorbed after fewer than two years in operation.
Global creative rankings: Digitas leads new-business league in first half of 2024
WPP shops land fifth and sixth position.
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FGS deal sets new benchmark for private equity in PR
While some say KKR is paying a control premium for the WPP asset, others believe 15 times earnings represents a transformation in how PE views the comms sector.
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Unilever consolidates creative accounts for beauty brands with WPP
Accounts were formerly handled by Interpublic Group, Omnicom and Brandtech Group's Oliver, alongside WPP.
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