wpp

2 days ago

Four ways the pandemic has changed the consumption playbook for brands

A new report from Pulse, Part of WPP AUNZ's OPR, shows how COVID-19 has recast the way consumers are considering their purchases.

2 days ago

WPP moves to fully acquire WPP AUNZ

WPP issues an unsolicited bid to acquire all the shares of WPP AUNZ that it doesn't already own and take 100% ownership by March.

Nov 25, 2020

Making sense of AKQA-Grey merger: 'absolutely necessary' but with risks

WPP says past mergers of creative and digital agencies mean this new combination should work but there are hurdles.

Nov 22, 2020

Parody 'GreyKQA' website makes fun of AKQA-Grey merger

Pranksters have set up spoof domain names and social media accounts in name of GreyKQA, AKQGrey and AKQA Group.

Nov 17, 2020

WPP to fold Geometry into VMLY&R: Leaders give first glimpse into new commerce company

In an interview with Campaign, the global CEOs of Geometry and VMLY&R explain the thinking behind the new venture, which forms part of Mark Read's broader plan to make commerce a "powerhouse capability" within WPP.

Nov 16, 2020

Risk-taking vs risk management: creatives and consultants at odds

The worlds of creativity and consulting are moving closer but they are finding it hard to co-exist.