wpp
A four-way fight? Race to be most valuable agency group heats up
Revenues are growing again and size matters, including for clients and investors, Gideon Spanier says.
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VMLY&R appoints chief experience officer in Asia
Experience design veteran Symon Hammacott discusses his new role, the way CX expectations have shifted, and the responsibility to incorporate ethical design into client work.
WPP wins majority of $4 billion Coca-Cola business
Coca-Cola described the new relationship with WPP as “unprecedented” in its breadth and depth, as well as for the industry “given its geographical scale and reach". Dentsu will have a media role in some markets.
Mark Read on proving WPP doubters ‘wrong’
The CEO, who says Q3 results showed the resilience of the agency sector, talks to Campaign about battling Publicis to be the biggest agency group.
Facebook owner Meta hires Spark Foundry as global media agency
Publicis Groupe media agency takes over account from WPP's Mindshare and Dentsu.
'More than a cyclical recovery': WPP Q3 growth exceeds pre-Covid levels
Share price rises close to its highest level since pandemic.
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