wpp
Four ways the pandemic has changed the consumption playbook for brands
A new report from Pulse, Part of WPP AUNZ's OPR, shows how COVID-19 has recast the way consumers are considering their purchases.
WPP moves to fully acquire WPP AUNZ
WPP issues an unsolicited bid to acquire all the shares of WPP AUNZ that it doesn't already own and take 100% ownership by March.
Making sense of AKQA-Grey merger: 'absolutely necessary' but with risks
WPP says past mergers of creative and digital agencies mean this new combination should work but there are hurdles.
Parody 'GreyKQA' website makes fun of AKQA-Grey merger
Pranksters have set up spoof domain names and social media accounts in name of GreyKQA, AKQGrey and AKQA Group.
WPP to fold Geometry into VMLY&R: Leaders give first glimpse into new commerce company
In an interview with Campaign, the global CEOs of Geometry and VMLY&R explain the thinking behind the new venture, which forms part of Mark Read's broader plan to make commerce a "powerhouse capability" within WPP.
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Risk-taking vs risk management: creatives and consultants at odds
The worlds of creativity and consulting are moving closer but they are finding it hard to co-exist.
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