Ad Nut
Mar 8, 2019

Two tales of continuity from China this International Women's Day

Is age the only number that defines a woman? No. Is continuity the key factor that proves a brand's legitimacy in female empowerment? Yes.

Is age the only number that defines a woman? No. Is continuity the key factor that proves a brand's legitimacy in female empowerment? Yes.

Co-opting the ideals of feminism to promote a brand is in vogue on a day none other than today, because it's International Women's Day.

“How old are you” is a dreaded question that most women in China are reticent to answer, and this question has become a rallying cry for redefining age in Olay's China campaigns.

Centred on a belief that the number that defines a woman is not...

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