Is it time for brands to acknowledge that many of today's men struggle to identify with adland's definition of masculinity and feel misunderstood?
While some ads that feature female models have been blasted for encouraging unhealthy body ideals, somehow those for young men have passed largely under the radar.
While you'll still find portrayals of traditional rough masculinity, there is more inclusiveness towards pluralistic masculinity with premium products, fashion and style all becoming aspirational, writes this Shanghai-based design and insights professional.
Outrage is no longer enough, especially if you are a man. The key to change is male allyship.
Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.
Is age the only number that defines a woman? No. Is continuity the key factor that proves a brand's legitimacy in female empowerment? Yes.
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