Jan 12, 2023

Changing masculinity: Is advertising doing enough to represent modern men?

Is it time for brands to acknowledge that many of today's men struggle to identify with adland's definition of masculinity and feel misunderstood?

May 15, 2022

Body-shaming brands and the male mental health crisis

While some ads that feature female models have been blasted for encouraging unhealthy body ideals, somehow those for young men have passed largely under the radar.

May 4, 2022

How marketers can tap the evolving male consumer in China

While you'll still find portrayals of traditional rough masculinity, there is more inclusiveness towards pluralistic masculinity with premium products, fashion and style all becoming aspirational, writes this Shanghai-based design and insights professional.

Sep 30, 2021

Men have to take responsibility for advocating for women’s safety in adland

Outrage is no longer enough, especially if you are a man. The key to change is male allyship.

May 28, 2019

Why gender-neutral marketing may not mean equality

Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.

Mar 8, 2019

Two tales of continuity from China this International Women's Day

Is age the only number that defines a woman? No. Is continuity the key factor that proves a brand's legitimacy in female empowerment? Yes.