Olivia Parker
Feb 22, 2019

Just what women need: a discounted purple ice cream

You know International Women's Day is fast approaching when campaigns that fail to do anything real for women, such as this by Magnum Singapore, start landing in our inboxes.

We can almost hear Magnum's thinking on this campaign.

'Right, International Women's Day is coming. Any thoughts

Let's make a bold statement to show that Magnum celebrates women's achievements all around the world. 

OK We need something authentic that will really speak to women and make them feel that Magnum knows what they're all about, while encouraging them to buy an ice cream. 

.......

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