Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.
There’s a lot riding on 'Femmes Forward' for Havas.
Campaign and Kantar invite you to take our survey assessing how much companies in Asia have achieved in their pursuit of "diversity", whether it relates to gender, age, race or any other factor. One participant will win a ticket to our Women Leading Change event in Singapore, to hear the results.
"We don't need these studies to get to the cold hard truth: We're all crazy, and gender has nothing to do with it. And honestly, that’s a good thing."
General Mills ice-cream brand wants "provocative" approach to marketing.
DDB Mudra helps sports drink champion gender parity in India's most popular sport.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins