Aug 23, 2023

Women's World Cup: seeing is not the same as believing

As experts in building brands, marketers need to play a role in getting people to believe in women's sport - not just watch it.

Jul 19, 2023

The Women’s World Cup: Will brands get equality in sport right?

Brand sponsors of women’s sports often sound patronizing, or worse, unwittingly reinforce harmful misconceptions.

Apr 19, 2023

Rediffusion announces all-women agency Ladyfinger in India

It will be helmed by former Wunderman Thompson creative director Tista Sen.

Mar 9, 2023

Just 4.7% of adspend put behind ads with women in professional settings

New research covering 2022’s ads showed a decrease in depictions of professional women, a drop in adspend for ads featuring darker-skinned women compared to 2021, and the continued invisibility of women over 60.

Mar 8, 2023

#Unstereotype: Have influencers done a better job of eroding gender stereotypes than advertising?

Many female influencers encourage body positivity, encouraging followers to 'be themselves'. But has this meaningfully eroded harmful gender stereotypes? And is traditional advertising keeping pace?

Mar 8, 2023

Why FIFA's Women's World Cup ambassador is an own goal

Former FIFA council member and Australia international Moya Dodd calls the move 'tone deaf.'