That symbolism was the key to Allianz’s World Cup-tied campaign.
Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.
There’s a lot riding on 'Femmes Forward' for Havas.
Is age the only number that defines a woman? No. Is continuity the key factor that proves a brand's legitimacy in female empowerment? Yes.
Women are more equal in the agency environment than they are within brands or tech companies, according to Campaign Asia-Pacific and Kantar’s inaugural gender diversity study.
Four more Asia-Pacific countries make the top end of the payment brand’s latest study on the conditions needed to promote women business owners.
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