Faaez Samadi
Mar 22, 2017

Agencies better for gender equality than brands: Exclusive research

Women are more equal in the agency environment than they are within brands or tech companies, according to Campaign Asia-Pacific and Kantar’s inaugural gender diversity study.

Anne Rayner

Agencies provide a better experience in terms of gender diversity than brands or tech companies, according to Campaign Asia-Pacific and Kantar’s 2017 Gender Diversity study, which was revealed at today's Campaign360 event in Hong Kong. 

Anne Rayner, global head of communications research at Kantar-owned TNS, laid out the inaugural Gender Diversity study in partnership with Campaign Asia-Pacific.

The research found that women still have less access to opportunities. The...

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