Mar 8, 2019

Two tales of continuity from China this International Women's Day

Is age the only number that defines a woman? No. Is continuity the key factor that proves a brand's legitimacy in female empowerment? Yes.

Oct 29, 2018

Can China’s 'little fresh meat' deliver big brand results?

With authorities in China already starting to discourage effeminate behaviour in the media, we analyse whether the country's boy idols can keep delivering visibility and sales for brands.