International Women's Day 2019

Marking International Women's Day 2019, we present a collection of content about gender issues in APAC marketing and communications, as well as brand and agency activity tied to the day.

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FCB's Susan Credle: Young job-hoppers
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Mar 25, 2019

FCB's Susan Credle: Young job-hoppers "just creating stuff, not building brands"

The agency's global CCO talks about her worries for role-switching millennials, why we're about to see a "beautiful change" in favour of creativity and how work from New Zealand might change post-Christchurch.

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US map mistake bites MAC Cosmetics in China
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Mar 12, 2019

US map mistake bites MAC Cosmetics in China

The brand has apologised for a promotional email targetting US customers that failed to show Taiwan in a map image.

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We want to be their voice: How 'The Collective' is responding to #MeToo in India
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Mar 8, 2019

We want to be their voice: How 'The Collective' is responding to #MeToo in India

A member of 'The Collective', a group of women from India's ad industry which spoke out in the wake of a series of #MeToo accusations last year, explains the group's goals and activities.

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Shanghai Disneyland pays tribute to Minnie for IWD 2019
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Mar 8, 2019

Shanghai Disneyland pays tribute to Minnie for IWD 2019

The theme park replaces '尼' with '妮' on its name to mark International Women's Day.

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How working mothers can win in Japanese advertising
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Mar 8, 2019

How working mothers can win in Japanese advertising

And how the industry can put the odds in their favour.

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Two tales of continuity from China this International Women's Day
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Mar 8, 2019

Two tales of continuity from China this International Women's Day

Is age the only number that defines a woman? No. Is continuity the key factor that proves a brand's legitimacy in female empowerment? Yes.

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