David Blecken
Mar 8, 2019

How working mothers can win in Japanese advertising

And how the industry can put the odds in their favour.

Long commutes in Tokyo add to the challenge of balancing career and family. Photo: Shutterstock

Despite a show of effort by the government, senior female professionals remain scarce in Japan. The World Economic Forum in December ranked Japan the lowest of the G7 countries in terms of gender equality in a recent independent study, McKinsey scored the country “extremely high” for inequality in leadership positions and while the authorities have set a target of women occupying...

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