Shanghai Disneyland pays tribute to Minnie for IWD 2019

The theme park replaces '尼' with '妮' on its name to mark International Women's Day.

Shanghai Disneyland pays tribute to Minnie for IWD 2019

Shanghai Disneyland Resort has switched its name from 上海迪斯尼乐园 to 上海迪斯"妮“乐园, essentially replacing the Chinese character denoting Mickey Mouse to Minnie Mouse to mark International Women's Day this year. 

The move is similar to Burger King's campaign in 2017 which briefly changed its name to 'Burger Queen' for the occasion. 

Besides tying a pink polka dot ribbon on top of the "妮“ character on the sign at the theme park's entrace, Shanghai Disneyland has also put up several Minnie Mouse-themed decor for visitors. The IWD campaign also includes a clip showing Minnie Mouse making her grand entrance at the new sign.

 

Source:
CEI

Related Articles

Just Published

1 hour ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

2 hours ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

2 hours ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

3 hours ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.