Shortly after MeToo hit India's ad industry last fall, a group of industry women calling itself 'The Collective' said it planned to take action. Here, a member of the group, Tista Sen of Wunderman Thompson, explains the origin of the group and provides an update on what it is aiming to accomplish.
Often-asked questions when we women get together
What do you women do when you meet Do you order...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events