In this interview recorded at the Campaign360 conference in Singapore on March 5, Neil Stewart, head of agency for APAC at Facebook, says that people have a generally low trust of other people’s data: we asked him whether he was surprised at the findings of Campaign’s research with Kantar that just 33% of people in the industry trust data from Facebook.
Stewart talks about which brands use Facebook the most efficiently for their own ends, consumers’ feelings about their private data and how Facebook is growing in Asia.
Stewart also engages in a discussion about Facebook’s efforts to halt the spread of fake news and harmful content in a conversation that now holds additional weight following the attacks in New Zealand’s Christchurch, which have very much brought the topic to the forefront of the news.
- See all our reports and videos from Campaign360, plus photos and an exclusive Q+A with Sir Martin Sorrell for Campaign members.
- New Zealand terrorist attack: Is it time for social media intervention?
- Brands in New Zealand pull ads from Facebook, Google following Christchurch attack
- New Zealand ad associations call for global action against Facebook
WFA threatens social-media platforms with advertiser action