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PHD CEOs describe the lessons of 2022 and the marketing needs of 2023
While 2022 was ‘a case study like no other’, global CEO Philippa Brown is determined to bring sexy back to the industry in 2023 by helping marketers’ real data and commerce needs and growing brand value without solely resorting to short-term tactics.
The dangerous dance between data and creativity
Find the sweet spot to build your bottom line.
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Wunderkind launches in Australia to address brands' commerce media needs
Australia is a priority growth market for Wunderkind as it aims to help retailers realise more online revenue.
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FairPrice to allow advertisers to leverage its shopper data
FairPrice Group will work with The Trade Desk to allow brands to serve ads to consumers actively shopping for products online and offline.
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CMOs need help to make data ethics a reality: WFA study
TOP OF THE CHARTS: The vast majority of CMOs (92%) at multinational companies prioritise an ethical approach to their use of data, but half (50%) do not know what this means when it comes to processes and practices.
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Behind Oppo's tech and data strategy for sports sponsorship
Dylan Yu, marketing director for Singapore at Oppo, on how the electronics brand is rethinking its sports sponsorship strategy by customising targeted content.
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