data

Feb 9, 2021

How data analytics helped Nissan boost test drive outreach in Asia-Pacific

By dropping data silos and cross-analysing, new patterns emerged helping Nissan serve up more relevant suggestions to potential car buyers.

Feb 2, 2021

GroupM launches data ethics tool

The new tool, developed with feedback from Unilever, helps marketers determine whether using a certain dataset in a given context is ethical.

Jan 27, 2021

Global marketing and tech M&A fell 19% by volume and 50% by value in 2020: Ciesco

Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26.

Jan 27, 2021

WhatsApp’s new data policy is not as scary as it sounds for brands or users

Conversocial's head of communications and content argues the business case for WhatsApp's data-sharing policy with Facebook, believing it ultimately offers a better, more personalised experience for consumers without requiring the app to consider more nefarious revenue streams.

Nov 20, 2020

Campaign Crash Course: How to design for data creation

Increasing consumer, corporate and regulatory scrutiny over data makes it challenging to nail down useful insights for marketers. MullenLowe Singapore's Mark Haycock tells you how the data creation model may be a viable way forward.

Nov 4, 2020

Pitch activity is up, but new business revenues are dropping during the pandemic

Agencies are pitching more than ever for new business, but account billings are down during the pandemic.