data
Finding a way forward with first-party data
An alternative tracker-less future can mean new opportunities for brands including an avenue into machine learning, says Moloco’s Morden Chen.
How IDFA deprecation is driving multi-channel marketing
Apple and Google's decision to ditch cross-app tracking has made retargeting harder, but marketers can refine their methods using solid customer data, channel management and automation.
What does data privacy and consumer protection look like in the metaverse?
The MD of Hylink USA offers his view on the best and worst solutions to tame the "decentralised beast" that will be the metaverse.
IDG Commmunications acquires B2B demand generation platform Selling Simplified
Deal gives IDG access to a large first-party data set and a martech platform that identifies valuable B2B tech leads.
The year ahead for CMOs: Sustainability, purpose, data, agility top the agenda in APAC
CMOs in 2022 will be challenged like never before with leaders focusing on brand purpose, data insights, sustainability, agility, complexity and the rise of new media, Campaign has discovered.
Private-equity funds boosted M&A deal-making in 2021: Ciesco
EXCLUSIVE: These funds accounted for 45% of all deals made in the year, as activity from holding groups and consultancies was muted, according to this advisory's data.
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