data

Jan 9, 2023

PHD CEOs describe the lessons of 2022 and the marketing needs of 2023

While 2022 was ‘a case study like no other’, global CEO Philippa Brown is determined to bring sexy back to the industry in 2023 by helping marketers’ real data and commerce needs and growing brand value without solely resorting to short-term tactics.

Dec 5, 2022

The dangerous dance between data and creativity

Find the sweet spot to build your bottom line.

Nov 24, 2022

Wunderkind launches in Australia to address brands' commerce media needs

Australia is a priority growth market for Wunderkind as it aims to help retailers realise more online revenue.

Nov 15, 2022

FairPrice to allow advertisers to leverage its shopper data

FairPrice Group will work with The Trade Desk to allow brands to serve ads to consumers actively shopping for products online and offline.

Sep 28, 2022

CMOs need help to make data ethics a reality: WFA study

TOP OF THE CHARTS: The vast majority of CMOs (92%) at multinational companies prioritise an ethical approach to their use of data, but half (50%) do not know what this means when it comes to processes and practices.

Aug 23, 2022

Behind Oppo's tech and data strategy for sports sponsorship

Dylan Yu, marketing director for Singapore at Oppo, on how the electronics brand is rethinking its sports sponsorship strategy by customising targeted content.