data
Hopes and concerns for OpenAI's Sora
AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure.
Annalect and Meta form closed-loop measurement partnership to access first-party data
OMG has already tested the solution with its clients, as the agency gets ready for a fully cookie-less world.
As travel booms, here's how agencies can take flight by harnessing data
After surviving the throes of a pandemic and missing out on exploring the world, the APAC region's potential for travel advertising is only on the rise. But the details of successful marketing lie in the data and its ability to unlock customers' needs, opines Sparkline’s Aleetza Senn.
The B2B marketer’s data checklist for 2024
Be sure you’re holding your data to the highest standards going into 2024 and beyond.
How omnichannel and identity are reshaping the marketer’s playbook
Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.
House 337 launches AI ethics committee and guidelines
The guidelines aim to protect human creativity and train people on how to leverage AI responsibly.
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