Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.
The guidelines aim to protect human creativity and train people on how to leverage AI responsibly.
The mandatory opt-in for personalised ads was announced as part of a series of settings updates that will gradually be rolled out in the coming weeks. Select unspecified countries will still be able to opt-out.
Tapping into the Asian market is something most European football clubs have been keen to do over the years, but to varying degrees of infiltration. Campaign spoke to some of the biggest clubs in Europe as they headed to APAC, to find out how they stay in touch with Asian fanbases.
Alphabet, Amazon and Meta turned more highly scrutinised marketing budgets to their advantage in Q2, by honing in on ease and efficiency, according to analysts.
Invisible ad fraud uncovered on Google Play apps, affects millions of Korean Android users says new cyber report
Researchers have uncovered 43 rogue apps that collectively received 2.5 million covert downloads, violating Google Play's developer standards.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins