data

Sep 28, 2022

CMOs need help to make data ethics a reality: WFA study

TOP OF THE CHARTS: The vast majority of CMOs (92%) at multinational companies prioritise an ethical approach to their use of data, but half (50%) do not know what this means when it comes to processes and practices.

Aug 23, 2022

Behind Oppo's tech and data strategy for sports sponsorship

Dylan Yu, marketing director for Singapore at Oppo, on how the electronics brand is rethinking its sports sponsorship strategy by customising targeted content.

Aug 18, 2022

How brands can turn first-party data into practical insights

First-party data has become more critical for marketers with the demise of cookies and other user identifiers. Now brands are quickly learning how use their customer data tools and platforms more strategically.

Aug 2, 2022

With cookies extinction delayed again, how should advertisers approach alternatives?

As Google's cookieless deadline is pushed back once again, advertisers are unlikely to slow testing alternatives. In this article we look at Yahoo's Next-Gen and Connect ID solutions.

Jul 27, 2022

Golin launches data tool to help leaders measure their communications strategy

Executive Impact Matrix is a data-driven solution to analyse the business impact that executive thought leadership delivers.

Jul 27, 2022

Why Tremor is buying Amobee for $239 million

While the Singtel-owned ad tech firm posted a loss in its most recent earnings, Tremor expects it to create “significant scale” for its business while plugging gaps in linear TV and performance capabilities.