data

Jul 27, 2020

Brands aren't close to gaining consumer trust on data: Research

TOP OF THE CHARTS: Consumers trust no industries to properly handle their data, expect brands' use of data to be narrow and beneficial to them, and will punish brands that allow data breaches, according to new research from Dentsu Aegis Network.

Jun 1, 2020

Data privacy and ethics weigh more heavily on advertisers: WFA

However, under half of respondents to survey said their company had a data ethics policy in place.

May 20, 2020

As the cookie crumbles, IAS report reveals different data privacy attitudes across APAC

TOP OF THE CHARTS: Australians are less aware of privacy regulations than Indonesians; Singaporeans more open to behavioural targeting.

Apr 27, 2020

Eyeota and YouGov expand data partnership into APAC

YouGov audiences will open to Eyeota's marketing clients in seven new global markets, six of them in Asia-Pacific.

Mar 31, 2020

Consumers don't believe use of personal data leads to more relevant ads, report finds

GroupM gathered insights from 14,000 middle income consumers across 23 countries.