By dropping data silos and cross-analysing, new patterns emerged helping Nissan serve up more relevant suggestions to potential car buyers.
The new tool, developed with feedback from Unilever, helps marketers determine whether using a certain dataset in a given context is ethical.
Holding networks closed only 15 deals in the year, a 42% decline from 2019's total of 26.
Conversocial's head of communications and content argues the business case for WhatsApp's data-sharing policy with Facebook, believing it ultimately offers a better, more personalised experience for consumers without requiring the app to consider more nefarious revenue streams.
Increasing consumer, corporate and regulatory scrutiny over data makes it challenging to nail down useful insights for marketers. MullenLowe Singapore's Mark Haycock tells you how the data creation model may be a viable way forward.
Agencies are pitching more than ever for new business, but account billings are down during the pandemic.
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