Mar 28, 2024

AI for ROI: Taking the first steps into a new era of digital experience

While the ability for each person to have their own AI assistant may be a vision for the future, marketers are well positioned to reap the value and benefits of it right now. Meta's Derya Matras explores.

Mar 20, 2024

Bye-bye standalone clean rooms, hello data collaboration platforms

Clean rooms are time consuming and lack the ability to scale, but they could still be effective if they were part of the data puzzle rather than the ultimate solution.

Feb 18, 2024

Hopes and concerns for OpenAI's Sora

AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure.

Jan 11, 2024

Annalect and Meta form closed-loop measurement partnership to access first-party data

OMG has already tested the solution with its clients, as the agency gets ready for a fully cookie-less world.

Jan 8, 2024

As travel booms, here's how agencies can take flight by harnessing data

After surviving the throes of a pandemic and missing out on exploring the world, the APAC region's potential for travel advertising is only on the rise. But the details of successful marketing lie in the data and its ability to unlock customers' needs, opines Sparkline’s Aleetza Senn.