data

May 18, 2022

Finding a way forward with first-party data

An alternative tracker-less future can mean new opportunities for brands including an avenue into machine learning, says Moloco’s Morden Chen.

Mar 30, 2022

How IDFA deprecation is driving multi-channel marketing

Apple and Google's decision to ditch cross-app tracking has made retargeting harder, but marketers can refine their methods using solid customer data, channel management and automation.

Mar 17, 2022

What does data privacy and consumer protection look like in the metaverse?

The MD of Hylink USA offers his view on the best and worst solutions to tame the "decentralised beast" that will be the metaverse.

Feb 9, 2022

IDG Commmunications acquires B2B demand generation platform Selling Simplified

Deal gives IDG access to a large first-party data set and a martech platform that identifies valuable B2B tech leads.

Jan 11, 2022

The year ahead for CMOs: Sustainability, purpose, data, agility top the agenda in APAC

CMOs in 2022 will be challenged like never before with leaders focusing on brand purpose, data insights, sustainability, agility, complexity and the rise of new media, Campaign has discovered.

Jan 10, 2022

Private-equity funds boosted M&A deal-making in 2021: Ciesco

EXCLUSIVE: These funds accounted for 45% of all deals made in the year, as activity from holding groups and consultancies was muted, according to this advisory's data.