TOP OF THE CHARTS: Global FMCG adspend is set for 4.4% annual growth, but will need until 2023 to match 2019 levels, according to a forecast from Zenith.
During an invite-only roundtable, co-hosted by Campaign and InMobi, marketing leaders from across APAC discussed how the rise of mobile has helped brands navigate shifting customer journeys and business strategies, and how to thrive in a decade increasingly defined by data.
But brands are still too reliant on third-party cookies for now, according to a study from Forrester and Permutive.
Campaign Asia-Pacific, Forrester and WFA announce a survey of brands, publishers and media agencies exploring the fast-changing data-privacy landscape in APAC and its impact on advertising.
By dropping data silos and cross-analysing, new patterns emerged helping Nissan serve up more relevant suggestions to potential car buyers.
The new tool, developed with feedback from Unilever, helps marketers determine whether using a certain dataset in a given context is ethical.
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