data

Apr 26, 2021

India, China to lead global FMCG adspend through 2023

TOP OF THE CHARTS: Global FMCG adspend is set for 4.4% annual growth, but will need until 2023 to match 2019 levels, according to a forecast from Zenith.

Apr 9, 2021

Publishers view end of the cookie as an opportunity to work with brands

But brands are still too reliant on third-party cookies for now, according to a study from Forrester and Permutive.

Mar 4, 2021

What’s the price of privacy in APAC? Please take our survey

Campaign Asia-Pacific, Forrester and WFA announce a survey of brands, publishers and media agencies exploring the fast-changing data-privacy landscape in APAC and its impact on advertising.

Feb 9, 2021

How data analytics helped Nissan boost test drive outreach in Asia-Pacific

By dropping data silos and cross-analysing, new patterns emerged helping Nissan serve up more relevant suggestions to potential car buyers.

Feb 2, 2021

GroupM launches data ethics tool

The new tool, developed with feedback from Unilever, helps marketers determine whether using a certain dataset in a given context is ethical.