TOP OF THE CHARTS: Consumers trust no industries to properly handle their data, expect brands' use of data to be narrow and beneficial to them, and will punish brands that allow data breaches, according to new research from Dentsu Aegis Network.
The idea of programmatic buying no longer cut it. Matterkind is spearheading a future that is all-addressable.
However, under half of respondents to survey said their company had a data ethics policy in place.
TOP OF THE CHARTS: Australians are less aware of privacy regulations than Indonesians; Singaporeans more open to behavioural targeting.
YouGov audiences will open to Eyeota's marketing clients in seven new global markets, six of them in Asia-Pacific.
GroupM gathered insights from 14,000 middle income consumers across 23 countries.
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