Robert Sawatzky
Mar 25, 2019

SCMP: In-house data team critical for our advertisers

VIDEO: Elsie Cheung, SCMP's chief operating officer weighs-in on publisher value for advertisers, in-housing data teams and the importance of ad placement for brand safety in this exclusive video from Campaign360 in Singapore.

VIDEO: Elsie Cheung, SCMP's chief operating officer weighs-in on publisher value for advertisers, in-housing data teams and the importance of ad placement for brand safety in this exclusive video from Campaign360 in Singapore.

Elsie Cheung, the chief operating officer of South China Morning Post, says creating a robust new in-house data team has been critical for supporting the needs of advertisers. 

In this video, recorded at the Campaign360 conference in Singapore, she discusses how publishers can maximise benefits through managing their own higher-quality first-party data. 

Cheung also weighed in on the changing preferences in ad placement around news. 

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