Faaez Samadi
Mar 27, 2019

WFA threatens social-media platforms with advertiser action

Group pledges support to Association of New Zealand Advertisers following Christchurch attacks.

People throw flowers on 24 March after attending an interfaith service in tribute to victims of the twin mosque shootings in Christchurch. (Anthony Wallace / AFP)

The World Federation of Advertisers WFA has put social networks on high alert by calling on brands worldwide to hold them to account over their failure to tackle dangerous and hateful content.

The statement was issued during WFA’s global marketer conference in Lisbon, being held this week. It explicitly expresses support for the Association of New Zealand Advertisers, which has called out Facebook and Google for their response to the livestreaming and sharing of...

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